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​​The Future of Imagination

Updated: Aug 1, 2023

Imagination is the catalyst for change, empowering us to dream beyond the limits of what is and imagine what could be.

It is the fuel that drives the engine of progress, powering the journey towards a brighter tomorrow. The future of creativity lies in harnessing imagination and turning it into tangible solutions that can improve people's lives.

From an increase in use of technology to greater access to information and knowledge, changes in cultural norms to a stronger focus on creativity and innovation, there are many platforms that are enhancing over time allowing people to express their imagination in brand new ways. We know that the future is ever-evolving and what humans can do is progressing at a rate never known before, but what is imagination; how does it shape our world, and what does the future of imagination look like?


What is Imagination and How Does it Shape Our World?

In the words of Albert Einstein, “Imagination is everything. It is the preview of life’s coming attractions.”

The definition of imagination is “the act or power of forming a mental image of something not present to the senses or never before wholly perceived in reality.” It allows us to explore things that are not in our present environment, or even things that may not be real at all. However, imagination is not just about dreaming up ideas, but also about having the courage to bring them into reality. It is our creative ability, or the ability, to confront and deal with a problem that arises for us. In essence, imagination is the foundation of creative thinking and a key factor in our ability to innovate and shape our world. Creativity is an essential part of our lives and the future of humanity. It is our ability to create something new and unique, to think outside the box, and to come up with innovative ideas that can help us solve problems or make life easier. It allows us to go beyond what we already know and come up with something completely new.

Imagination is a powerful tool that can shape our world in incredible ways, and through imagining what could be, we can take the necessary steps to make it happen.

When we are presented with an issue, our minds can quickly come up with creative solutions by drawing on our experiences and knowledge. Therefore, we can use imagination to think of new ways of doing things or approaching a problem from a different angle. Also, our imagination helps us connect with others, to empathise and understand different perspectives. By using our imaginations, we can develop meaningful relationships with people from all walks of life and build bridges between cultures.

With more access to technology and resources than ever before, creativity will continue to be a powerful tool in helping us create a better world for ourselves and others. But what sort of technology will enhance the future of imagination and how will it do it?

The Role of Technology in Enhancing the Future of Imagination

Rita. J. King coined the period we are currently living in as the ‘Imagination Age’ providing people with a way to make sense of the transition from the Industrial era to the Intelligence Era. It is well known that without our imaginations we wouldn’t have the inventions we have today, from spaceships to iPhones, architectural wonders to robots, items that were once mere ideas in a human mind that now have astronomical worth in society. If you think about it, the world we have designed and built around us is just an extension of our imagination and it’s continual evolution. Rita goes on to state that, ‘if we apply imagination to the way we work, we can intentionally design better ways of working instead of continually reacting. Applied Imagination requires a culture shift and is a way to think clearly about the reality of where we are and how to create a sustainable future. Imagination is the emergent superpower of our brains, those amazing storytelling machines focused on survival. But survival now doesn’t just mean finding a watering hole or sensing a predator. We have to think longer term, with networks of moving pieces. We need to make sure we are telling ourselves stories worth believing and fighting for in order to ensure survival. For that, imagination needs to be focused, like a beam of sun coming through a prism.’

We know that the future of imagination is being shaped by the increasing role of technology. Artificial intelligence (AI) and machine learning are revolutionising the way we think about creativity and imagination. AI is being used to create new forms of art, music, and literature that have never been seen before, but also creating content from already existing products. For example, DALL-E 2 is a generative AI that can create realistic images and art from a descriptive text. It combines concepts, attributes and styles to expand images past their original form to something completely absurd or, some may argue, inspiring. It offers users realistic edits to existing images as well as whole new takes on some of the most classic works of art that go so far from what they originally were that they could be classed as something truly innovative.

From Ampermusic to AIVA and Open AI’s MustNet, AI is also being implemented across the music field, and it is thought that it can impact every aspect of the music-making process including music generation, audio mastering, and music streaming. Just like many other industries, the music industry is using AI as a supplemental tool rather than a replacement for human artists, and it offers a great opportunity for amateur musicians to find more innovative approaches to the creative process.

It is also quite interesting to highlight that Microsoft is now onboard with AI, with the company having recently announced their ‘new AI-powered Bing homepage that you can chat with, and an update to its Edge browser.’

With these technologies providing rich new insights, AI can also be used to generate creative ideas for businesses, helping them to stay ahead of the competition. With AI-driven tools, businesses can explore new possibilities and come up with innovative solutions faster than ever before. By leveraging technology, companies can unlock their imaginations and push the boundaries of what's possible in the future. Also, as much as we use these technologies as an aid to our imagination, some systems also free up our time, enabling us to do more of what humans do best - be creative, or even enjoy that four day work week we’ve heard such great things about.

It is important to note that as exciting as some of the developments are when it comes to AI, there are still some potential fears around its growth. There is a worry that interpersonal relationships will be negatively affected; with fewer jobs there is worry that a number of economical crises will occur as it may increase the likelihood of a volatile market; and then there are the ethical concerns around privacy and socioeconomic inequality. These factors cannot be denied when we look into AI and see its potential for the future and they must be taken into account.

Imagination in Education and the Workplace

“Imagination is the source of every form of human achievement.” — Sir Ken Robinson.

Imagination plays an integral part in both the enjoyment and richness of education and life in general, it allows us to dive deeper into a topic or experience and explore it on a more meaningful level, whilse also helping us to problem-solve better and find innovative approaches to all of life’s tasks. Our imagination provides us with invaluable intelligence to navigate situations helping us to develop extremely fast as a species.

The problem is that the current schooling system and institution are based on a structure designed for the Industrial Age. Yes, knowledge about facts and information is important as it reminds us of what does and doesn’t work, but imagination is organic and it grows as our knowledge grows. Knowledge feeds imagination, which makes us hungry for new knowledge and gives us the opportunity to take risks, lead and state opinions rather than just correct answers. It gives us the space to come up with something completely unique and maybe one day invent the next development in the renewable energy industry.

Technological trends are giving rise to something referred to as the “imagination economy.” This is defined as “an economy where intuitive and creative thinking creates economic value, after logical and rational thinking has been outsourced to other economies.” Hence, it is more important than ever to nurture imagination in both children and adults alike, so that they can come up with innovative ideas to help us solve some of the world's biggest problems.

Cultivating workplaces and education establishments that nurture and develop space for imagination and creativity is crucial, and if we don’t accept the importance of these traits as a society, and species as a whole, we will run into real difficulties in the future. When governing bodies are forced to see the importance of human imagination, its capabilities and its worth, creative learning environments and future workplace creativity spaces will be valued as highly as they deserve and incorporated into all organisations. With imagination, we can create a better future for ourselves, as well as for generations to come, but without it we lose hope in what comes next.

How We Navigate Business and Imagination

Here at Imagineerium, imagination is key. It is essential to our business requirements and needs, it is what our clients are looking for and we have learned how to provide a service that cashes in on our ability to work with and understand our imagination. We see creativity as a currency and are proud to promote it as a viable career path and business model. We embrace that our minds can conjure up something completely unique and by putting our heads, and imaginations, together we are always so happy with what we are able to offer as a design and concept to our customers. We like to make sure that we continually focus on balancing the business and creative sides of all our employees so that their personal development is always progressing towards a paradigm that is befitting for them. Our business model grows stronger when we are able to marry the logical / analytical processes with our creative capabilities and we truly believe that

“Imagination embraces the entire world, stimulating progress, giving birth to evolution” — Albert Einstein.

Yes, sometimes we get bogged down in the facts and figures, but at the end of the day we know that imagination wins, and this we cannot deny, is where the true magic of our business lies.

Image by Imagineerium

Final Thought

It's difficult to predict the exact future of imagination, as it will depend on a variety of factors such as technological advancements, cultural trends, and individual experiences and perspectives. However, it's likely that imagination will continue to play an important role in many aspects of our lives, including art, science, innovation, and personal expression. We think the future is bright for the worth of the human imagination as it begins to be acknowledged more and more for its role in our evolution as a species. We know that creativity is and can be seen as a currency and we will continue to promote the viability of a creative career path for those from all backgrounds, all over the world. Having been brought up by an Industrial Age generation, it is hard for them to see how imagination can provide any means for a sustainable future, but we are here to tell you that it very much has its place in the development of the new world, a sustainable future, where we can bring nature into harmony once again…

Imagine That!


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